3 Simple Changes that Can Make a Grave Difference in your Custom Rigid Packaging

With the rise of custom rigid packaging, shoppers are continually being enthralled by creative and innovative packages. But, behind the curtain, it requires a great deal of time and resources to design, craft, and print custom rigid boxes.

As a result, brands prefer to place orders for boxes that have been tried, tested, and proven to be a hit among the customers. Of course, staying true to your box designs and packing routines are good practices. They keep your brand identity intact and give your repeat customers a clear sense of what to expect when submitting a request to purchase an item.

However, there are occasions when changes in your wholesale rigid boxes design or how you package your products can do good to your budgets, timelines, and brand image.

Here are a few simple changes you can make to your custom rigid packaging to see a world of difference in the overall vision of your brand and packaging.

Opt for Boxes that have Multiple Uses
If your product containers are being displayed in supermarkets or you want your buyers to use your goods without facing the trouble to move them into another packaging, then make an effort to craft your custom rigid boxes in a way that they aptly meet these requirements. When you make your customer’s life easy, it will add value and significantly improve your brand image. More importantly, it will bring back these customers for more purchases.

A good example to illustrate in this regard would be chocolate bar suppliers and manufacturers. They prefer to sell the bars through physical stores. Hence, manufacturers use packages that not only help move the bars safely from the warehouse to the supermarkets but also work as an attractive display box that successfully captures customer’s attention from afar. It enables the brand to keep its image intact as the logo on the bespoke product boxes empowers the business to stand out among other options on the racks. It also makes the retailer’s job easy since they won’t need to remove the chocolate bars off the shelf.

Cut the Use of Void Fillers
The packaging experts at The Legacy Printing frequently advised their clients to keep their custom rigid packaging compact and evade using void fillers excessively. Void fillers are materials that are similar to bubble wrap and foam pellets. Making them a part of your packaging strategy means increasing your costs and the amount of waste generated through this activity. Bear in mind, it will be your target customers who will dispose of the packaging, and they are less likely to appreciate the amount of additional stuffing they have to dump.

A better substitute would be packaging inserts. The bespoke inserts ensure your goods remain safe during shipping and everything else that is enclosed in the box reaches the customer in one piece. You can also consider reusable bags to place your products before storing them inside the wholesale rigid boxes. It adds a new layer of protection and keeps you from using any void fillers.

Give it a Personal Touch
If you are going with custom rigid packaging, take it a little further by including a personalized message or thank you note for your customers. This tiny step can make a huge difference because it makes the customers feel special and a significant part of your brand. It can work wonders for e-commerce brands; otherwise, it would be a purely electronic transaction. In return, you get to see a tremendous increase in loyalty and lifetime value of the consumers.