Businesses who have an online presence and who are searching for ways to grow their audience may think that offline marketing is unnecessary. That’s why we've compiled this list of some of the best offline marketing tactics you can use to help your business grow in 2018.
1 "Hosting meetups" For many businesses with physical locations (i.e. brick-and-mortar businesses), hosting meetups in their stores allows customers to interact with your brand and learn more about your products or services.
2 "Hosting pop-up retail" Pop-up retail is a fairly new way for businesses to acquire new customers without relying on paid advertisements. While you’re encouraged to follow these tactics without spending money, many companies use paid ads online to promote these events and boost their social media presence at the same time.
3 "Hosting happy hours" When you’re hosting happy hours for potential customers, you can help them feel comfortable while they chat with you to find out more information about your product or service.
4 "Hosting co-working spaces" Co-working spaces allow customers to meet with other entrepreneurs and customers with similar interests.
5 "Hosting networking events" When you host an event where you talk about your products or services, it creates a great opportunity for leads to start becoming interested in your company. Your website should be well maintained throughout the event and promote the event via social media as attendees speak of their experience.
6 "Using Instagram influencers and partnerships" When you are using Instagram influencers and partnerships, you should make sure that they are highly recognized brands in your local area. This tactic works best for small-scale startups and businesses that are just getting started.
7 "Using Facebook Ads" Using Facebook ads to help grow your offline business is a great way to capture leads on social media. While paid ads may be a great way for your business to grow online, you should also take advantage of the freeways to promote your products or services with organic posts using hashtags that are in-line with what your brand stands for.
8 "Using Twitter hashtags" Similar to Facebook, Twitter has become a great way for businesses to increase their online presence while also showing off what they do in their local community.
9 "Using Reddit" When you’re using Reddit to connect with potential customers, it’s important to keep in mind that the conversation needs to be focused on your products and services. One way to improve your chances of success is by creating posts that address common questions related to your business.
10 "Using customer testimonials on Yelp" When you’re using a platform such as Yelp to help grow your offline business, it’s a good idea to follow what other businesses are doing and add customer reviews from your own customers.
11 "Using Google Maps for offline marketing" When you’re using Google Maps to show off your products or services in a local storefront, it can help potential customers learn more about your company and what you do. if you want to hire any agency contact now SEO Company Ahmedabad
12 "Asking for referrals in-store" When you are running a business that has physical locations, asking for referrals from your current clients is a great way to help them become loyal customers. You should ask them if they would consider referring you to their friends and family members when they have time, as there is no cost associated with doing so.
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